BeautyEra needed a dedicated online store where professional permanent makeup artists could find tools and accessories.
My role
I worked across the full WordPress and WooCommerce implementation, adapting a template-based theme, configuring the catalog, payments, shipping, content, SEO, performance, and integrations to align closely with the brand.
Approach
Adapted a template-based theme to match the BeautyEra brand style.
Built a clear catalog and product experience for professional permanent makeup artists.
Configured the complete e-commerce flow, from product discovery through purchase.
Added multilingual support for customers browsing the store.
Outcome
The result is a responsive, brand-aligned e-commerce experience for professional permanent makeup artists, with multilingual support and a clear path from browsing to purchase.
